Automobile company carrying out extensive national study on the category of automobiles and their user profiles.
In a short period of time, we should recruit 64 car owners of unique brands and models, with a very specific behavioral profile in Porto Alegre/RS.
We set up a recruiting team, an internal team to verify, send and monitor the execution of the exercise that should be done before the event and confirmation of attendance.
After exhaustive field work and 8 mini groups, the client defined the archetypes of the owners of different brands and specific models of a certain category, their customers and the competition.
