An important communication vehicle in southern Brazil was responsible for communicating the opening of the concept store of a famous department store and would like to test brand knowledge before and after the store’s launch and opening campaign.
- The solution
We set up a team of interviewers to collect data in the vicinity of the point of sale before and after the opening.
- The result
Very quickly and accurately, it was possible to assess the effectiveness and efficiency of the communication campaign, as well as identify the vehicles that had more efficiency.