An important communication vehicle in southern Brazil was responsible for communicating the opening of the concept store of a famous department store and would like to test brand knowledge before and after the store’s launch and opening campaign.
We set up a team of interviewers to collect data in the vicinity of the point of sale before and after the opening.
Very quickly and accurately, it was possible to assess the effectiveness and efficiency of the communication campaign, as well as identify the vehicles that had more efficiency.
