projetopesquisas.com.br

Case study

Central Location / Product Testing

- The challenge

Large Brazilian company specializing in hydraulic building installation materials requested a product test in São Paulo.

- The solution

We organize, with the client, a place and stands for the presentation of the different models to be tested.

We set up exhibition tables inside an important building materials store in order to find the desired profile of respondents more easily and quickly.

The interviews were carried out on tablets, which streamlined the collection, criticism and verification of information.

- The result

Customer can define, among 3 different attributes, the preferences of the consumer public of its product for its future launch of hydraulic materials.