projetopesquisas.com.br

Case study

CATI - Pesquisa de Opinião

- The challenge

The Belo Horizonte Research Institute brought us a request for CATI collection with residents of a certain region of the capital of Minas Gerais about an important work that was about to be carried out at the city’s airport.

- The solution

We programmed the questionnaire for collection on an online platform in order to streamline the delivery of results and facilitate the criticism and verification of the interviews.

We divided an internal team in setting up contact mailings and conducting interviews.

- The result

The research institute received the results with speed and exceptional quality, making it possible for the final client to be presented with the desires and apprehensions of the local population regarding the future work to be carried out in the region.